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Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

makeover to the top three dieters. They decided to run the campaign results around the New Year, which ... and dieting magazines have lined up coverage. Results The Mushroom Bureau's website recorded 4,000 unique ... compared with the edited versions appearing in print. Importantly, the weight loss results were ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

titles with 99 per cent of all print coverage favourable. Results More than 153,000 people visited ...

Campaigns: Event - Successful lift-off for 42 Below vodka

21 Nov 2008

. Guests at the events were sent viral invites and told to dress up to get in the event spirit. Results ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

24 Oct 2008

and trade media. The advertising equivalent value for the campaign amounted to £191,355. Results A six ...

Healthcare: Health websites are not trusted

13 Jun 2008

products, according to results collated from a recent survey.

Healthcare: GSK ends corporate comms head search

11 Apr 2008 | by Gemma O'Reilly

negative trial results on its Seroxat drug. A recent PRWeek poll found that 86 per cent of the public ...

Premier Foods reviews £2.5m agency roster

18 Jan 2008 | by Gemma O'Reilly

review was under way. He said: 'The acquisition of RHM has resulted in an increased number of agencies ...

Cancer Research UK in smoke ban victory - Public Affairs

24 Mar 2006 | by Helen Gregory

Daily Press and Metro Yorkshire. RESULTS MPs voted for a complete ban on smoking in the workplace ...

Campaign: Whitley Neill Gin makes an upmarket splash - Consumer

10 Mar 2006 | by Mary Cowlett

was attended by more than 100 journalists and trade contacts. RESULTS Between October and January, the gin ...

Crisis comms - Toiletry industry body heads off scarestories

11 Nov 2005 | by Helen Gregory

Live and regional stations ran features. Results The CTPA says it has improved its status ...

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