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Client View: Will Orr, British Gas - Mix the perfect comms cocktail

11 Oct 2011 | by Will Orr, British Gas

exposure. The release of our financial results in February 2011 brought with them a set of comms ... . The results showed the power of mitigation and that having a credit bank of messages helped inoculate ... any team, consistency delivers efficiency and results. PR is a versatile, multi-purpose gadget ...

Emma Flack, Unilever: A recipe for good health

11 Oct 2011 | by Emma Flack, Unilever

their health is better as a result of working for Unilever. Weight loss is significant (26 per cent at Port ...

Clare Harbord, Heathrow Airport: Making the case

11 Oct 2011 | by Clare Harbord, Heathrow Airport

of trade benefits each year as a result of supporting fewer direct flights to emerging markets (see graphic ...

Henry Chappell, Pitch: Why 2012 is about winning

26 Sep 2011 | by Henry Chappell, Pitch

, in addition to the International Olympic Committee's 11 global sponsors. As a result it may be the most ...

Eddie May, Threepipe: Why sponsor the Olympics?

26 Sep 2011 | by Eddie May, Threepipe

approach and having more success in engaging with their audiences as a result. For Olympic sponsors ...

Client View: Hurdling the Olympic media obstacles

26 Sep 2011 | by Suzy Bashford

as 'calamitous', resulting in her losing her anticipated gold medal. Hours later, however, Cowmeadow had her ...

How would you deal with an assault from UK Uncut on your clients?

14 Sep 2011 | by Lynsey Barber

Internal comms is a critical element of managing any activist attack. It was apparent when UK Uncut staged a sit-in at Fortnum Mason in April 2011 that staff had not been briefed on how to deal with this kind of situation. As a result, its customers were also left in the dark. Ros Hunt, director ...

Mark Jackson, Lucre: Every interaction is critical

14 Sep 2011 | by Mark Jackson, Lucre

of financial results. It was simply the actions of a company employee. The receptionist at a client ... impact on financial results. Perhaps it's time to move on from the age-old discussion of whether PR ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

14 Sep 2011 | by Jonathan Flint, APCO

, boundless determination and brilliant results. Jonathan Flint is managing director at Citigate Dewe ...

Jim Donaldson, Weber Shandwick : The brave new world of PR

14 Sep 2011 | by Jim Donaldson, Weber Shandwick

were making a difference, but we often struggled to show how and used media results as the most obvious ...

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