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'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

Laura McKechan: Mastering the art of war

17 May 2012

PR 2000 Publicity assistant, Channel 4 Factual TIPS FROM THE TOP What was your ... Mags Patten (head of publicity at Channel 4) and (chief publicity manager) Lysette Cohen, I learned ...

Rebekah Brooks' Bell Pottinger spokesman takes proactive comms stance

15 May 2012 | by Sara Luker

' official spokesman, Bell Pottinger Public Relations chairman David Wilson, told PRWeek that the move ... will see today as an expensive sideshow, and a waste of public money as a result of this weak and unjust ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

, secrecy is a big part of its success: Apple gets a giant publicity boost from letting expectation build up ... recently the changes to its privacy policies, rolling them into one. There are few public faces ... , they're actually carefully vetted and checked before publication. The clever thing is that the MSDN ...

Warning over Heathrow Airport as Olympics' PR weak spot

04 May 2012 | by John Owens

because it is such a publically involved event. It is going to be rolling roadblocks - it s not like a ...

George Eustice: Law can help raise press standards

03 May 2012 | by George Eustice

and consistency when it comes to defining and enforcing the public interest defence. All too often, the 'public interest' has meant what newspaper editors wanted it to mean and they confused what was in the public interest with what was interesting to the public. The phone hacking scandal and the development ...

Consumer: Reebok's 3D street art a record-breaker

03 May 2012 | by Kate Magee

remained open to the public until 20 November, giving consumers the opportunity to interact with the image ...

David Cameron is warned events are 'out of his control'

30 Apr 2012 | by Sara Luker

-Hillard head of public affairs Nick Williams said events were out of Cameron s control after a truly dreadful ... emails between Hunt's special adviser Adam Smith and News Corporation's head of public affairs Frederic ...

Channel 4 swoops for WWF's Benjamin Ward

27 Apr 2012 | by Sara Luker

Channel 4 has hired WWF's head of press and media relations Benjamin Ward as chief publicity...Ward starts on 21 May to cover the maternity leave of Sarah Booth, the current publicity chief. The one-year contract will see Ward manage all consumer press output for the channel, covering factual ... to controller of press and publicity at Channel 4 Jane Fletcher, working in a comms team of 30, which has ...

Hit or Miss?: Formula 1 runs into controversy at the Bahrain Grand Prix

26 Apr 2012

F1 boss Bernie Ecclestone brushed off criticism of his determination to continue, saying there was 'no such thing as bad publicity'. The race went ahead, despite the withdrawal of the Force India team ... , the race didn't reflect well on F1 among the wider public. I don't think Bernie Ecclestone being his ...

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