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Direct mail sector confronts its critics - CrisisManagement

03 Feb 2006 | by Peter Crush

the public's misconceptions about the 'junk' image of direct mail. To reassure people that the DMA does ... that a long-term approach was needed to change public opinion. It proposed raising public awareness ... . The approach anticipated the likely reaction of press and public. Using the services of Alice Beer meant some ...

At a glance - NICE and BHS team up to reviewhypertension

16 Sep 2005

, are to be published soon. NICE clinical and public health director Peter Littlejohns calls it 'potentially ...

Evaluation: How PR could learn to improve its aim

19 Aug 2005

believe they could make better use of analysis when planning who they want to target and the publications ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

members of the public to register deceased family members. To encourage companies to use ... , while their clients suffered the backlash of damaged customer relations and brand reputation because ... . This created a domino effect when members of the public sent letters or telephoned radio stations detailing ...

EDITORIAL: Borkowski PR stunt has backfired

06 Apr 2001

, but bad timing or poorly thought-out stunts have a habit of generating the wrong sort of publicity. ...

EDITORIAL: Time for consumer relations review

10 Nov 2000

Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy...Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy ... been a dramatic rise sector-wide in disease awareness work in particular. However, Kinetic Public Relations does bring some very interesting ingredients to the mix, not least its founder's considerable ...

Moyse agency Kinetic PR set to specialise in DTC

10 Nov 2000 | by JENNIFER WHITEHEAD

pharmaceutical practice, has started her own consultancy, Kinetic Public Relations....Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations. Kinetic is billed ... way of communicating with the public. Moyse left H&K in August 1999, after 13 years ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

Client: The Environment Agency PR Team: icas public relations, in-house and Circus ... , as part of a strategy to encourage the 'at risk' public to protect themselves and their property from ... in all communication, to generate public response. To signal the immediacy of the threat ...

PUBLIC SECTOR: Banner targets internet with integrated service

03 Mar 2000 | by REBECCA FLASS

Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses.

Sky picks new publicity head

10 Dec 1999 | by ED SHELTON

Sky Networks has appointed John Brissenden, former controller of press and publicity at United...Sky Networks has appointed John Brissenden, former controller of press and publicity at United Broadcasting and Entertainment, as publicity director. Brissenden replaces Raymond Jaffe, who ... from . Brissenden will head a team of around 30 in the Sky publicity office, handling listings ...

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