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. Apple had not returned calls as PRWeek went to press. ...
He has replaced Orange PR sponsorship and events director Niamh Byrne, who left the company earlier this year (PRWeek, 18 March) with an additional brief to oversee UK media relations. As UK PR director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn ...
-by. Measurement and Evaluation More than 80 pieces of national and regional press coverage were notched up ...
To raise the profile of the VK handsets in the consumer press, regional and national newspapers. To secure ... to the campaign, VK had received no exposure in the UK consumer press but, following it, 14 pieces of targeted ...
, the campaign achieved 80 pieces of national and regional press coverage and eight TV broadcasts. Coverage ...
covering its findings. The media were alerted to the story on 11 November 2004 by press release ... of the experiment. Local radio and specialist technical and business press were particularly targeted. The angle ...
with the tabloid press you have to be clear on what you are prepared to do and what you are not.' The rest ...
, industry and lifestyle press. Desk-side briefings were arranged with the consumer tech, sports and trade ... , regional and mobile specialist press. Early adopters were targeted through a partnership with What ...
into two - those with CEOs that "get it" and those that do not. This company's CEO believes that press relations are really important. That gives authority to the head of press to make things happen.' BT has ...
. The results were analysed to identify news hooks for consumer and motor trade media, and two press releases were created. The first was aimed at the consumer press to show that ten per cent of motorists were ... of Green Flag and showed the consumer press produced a 47 per cent hit rate, with the trade press ...
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