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Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

blogs are the spin; the press office is the formal voice. The company also sponsors some lobbying ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

10 May 2012 | by Matt Cartmell

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor New Covent Garden Market was available for comment at the time of going to press. The market has ...

Chime pushes ahead with Bell Pottinger sale

09 May 2012 | by Alec Mattinson

business'. The decision to press ahead with the transaction comes despite the misgivings of WPP CEO ...

Pizza Hut appoints Lexis for consumer brief

09 May 2012 | by John Owens

press office throughout the year and delivering projects focused around specific product and service ...

PR industry bodies hit back at fresh criticism

09 May 2012 | by John Owens

The PRCA and the CIPR have both stepped up their engagement with the national press in the past months, as the media spotlight has continued to shine on standards of practice in the UK PR sector since ... . Meanwhile, the PRCA has stepped up its own interaction with the press, and has been holding lunches ...

Cable & Wireless Worldwide hires Catalysis

09 May 2012 | by Sara Luker

it communicate with the business and trade press....by the firm s potential 1bn acquisition by Vodafone, which at the time of PRWeek going to press was still ... , it s about going back to basics and re-engaging with our core IT and industry press contacts so that we ...

Lord Leveson uses Maltin PR as inquiry prepares for Andy Coulson

08 May 2012 | by Matt Cartmell

Maltin PR associate director Iain Rodger has confirmed to The Times that he has been brought in to take calls and tell the media how the inquiry is playing out . Rodger is understood to be attending the inquiry at key points, watching footage, and advising on media handling including press conferences ...

Global: The Week in Global PR

04 May 2012

, DelBuono served as a press assistant to Thad Allen, commander of the Coast Guard. Gibraltar AssociateS ...

City & Corporate: The Week in the City

04 May 2012

Smithfield will work for the firm in the UK, to communicate with the country's investor, analyst and financial media audiences. Madano Partnership has recruited Julien Cozens, formerly head of external comms at Vodafone UK, to head its media relations offering as a partner. Cozens has also headed press and media ...

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