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Sport: Yacht race sails into the mainstream

the traditional realms of the sports and sailing press To deliver high value media content across as many ... press. For this year's race - the second with Velux as title sponsor - the organisers asked H ... press office support in the UK, US, France, Poland, New Zealand and Canada, centrally co-ordinated from ...

Entertainment: Film fans sent on troll-hunting mission

mainstream teen audience. STRATEGY AND PLAN A London screening for press included a press release ... in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received ...

Sport: Lady jockeys put on the ultimate show

of the national press To highlight the talent of female jockeys To drive ticket sales ... night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

national press release and regional stats for local media. MEASUREMENT AND EVALUATION More than ... of press coverage were secured. RESULTS The Guardian and iTunes made it their 'App of The Week ...

Voluntary sector: Viral drives biker safety awareness

was uploaded to YouTube, forums, blogs and video sharing sites. Local and motorcycling press were ... The campaign was featured in local, national and international press, including Motorcycle News, The Oxford ...

Events: Prince the ideal advocate of home show

and trade press interest, SHC developed a number of news angles, most notably licensing the Coronation ...

Consumer: Gok Wan gives new look to Specsavers

high press turnout and the team extracted maximum value by setting up desk visits for those journalists ...

Voluntary sector - Macmillan lobbies for better cancer care

through face-to-face meetings, press releases and online promotion included the latest charity figures ...

Healthcare - Ethical & OTC Consumer - Cannabis spray offers hope to MS sufferers

particularly liked the joint press office collaboration with patient associations, demonstrating the strength ...

Issues and crisis management: Newbury jumps up to the mark

of death and resulting liability. The story dominated the national press in the following 48 hours ...

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