03 Feb 2006
| by Peter Crush
at changing the DMA's image had received a lukewarm reception from the press, Hotwire knew that a well ...
.
The approach anticipated the likely reaction of press and public. Using the services of Alice Beer meant some ...
19 Aug 2005
is so unsophisticated - it
tends to shy away from any kind of accountability and its fixation with
press ...
of five categories: Wealthy Achievers, Urban
Prosperity, Comfortably Off, Moderate Means, and Hard-Pressed ...
, the Hard-Pressed category comprises Struggling Families,
Burdened Singles, High-Rise Hardship and Inner ...
14 Dec 2001
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has
joined forces with Oxford-based direct marketing agency JHBS to provide
a more complete promotional and sales service for UK and European tech
companies.
08 Jun 2001
| by TARA STEVENS
the message where register
pick-up was slow. Likewise, local authority and hospital care press, and
titles ...
13 Oct 2000
| by BEN BOLD
last year) to Flood Action Week.
National press and broadcast media were targeted and the strategy ...
14 Jul 2000
| by MAJA PAWINSKA
such as press,
broadcast and on-line media consumption; leisure activities; and
transport usage, among ...
10 Dec 1999
| by ED SHELTON
Sky Networks has appointed John Brissenden, former controller of
press and publicity at United...Sky Networks has appointed John Brissenden, former controller of
press and publicity at United Broadcasting and Entertainment, as
publicity director.
Brissenden replaces Raymond Jaffe, who is leaving Sky after seven years
to set up his own marketing agency.
His appointment follows a brief ...
04 Jun 1999
| by LEXIE GODDARD
-disciplined
staff who are as happy writing a press release as executing a poster
advertising campaign.
She ...
07 May 1999
| by JULIETTE GARSIDE
.
MacLaurin will target the trade press, the advertising industry and
specialist sections of the national press.
The Ogilvy and Mather advertising agency had billings of pounds 243
million in 1998 ...
15 May 1998
| by MARY COWLETT
for
business-to-business communications. Currently, his agency handles 50
per cent of Virgin Direct s press ...
-Dazs moved its advertising from Bartle Bogle Hegarty
- which created the memorably raunchy Couples press ...
, the two actors starring in the advertisements were
flown over from the US for the press launch on 7 ...