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Direct mail sector confronts its critics - CrisisManagement

at changing the DMA's image had received a lukewarm reception from the press, Hotwire knew that a well ... . The approach anticipated the likely reaction of press and public. Using the services of Alice Beer meant some ...

Evaluation: How PR could learn to improve its aim

is so unsophisticated - it tends to shy away from any kind of accountability and its fixation with press ... of five categories: Wealthy Achievers, Urban Prosperity, Comfortably Off, Moderate Means, and Hard-Pressed ... , the Hard-Pressed category comprises Struggling Families, Burdened Singles, High-Rise Hardship and Inner ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

the message where register pick-up was slow. Likewise, local authority and hospital care press, and titles ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

last year) to Flood Action Week. National press and broadcast media were targeted and the strategy ...

Metrica database to aid PR campaigning

such as press, broadcast and on-line media consumption; leisure activities; and transport usage, among ...

Sky picks new publicity head

Sky Networks has appointed John Brissenden, former controller of press and publicity at United...Sky Networks has appointed John Brissenden, former controller of press and publicity at United Broadcasting and Entertainment, as publicity director. Brissenden replaces Raymond Jaffe, who is leaving Sky after seven years to set up his own marketing agency. His appointment follows a brief ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

-disciplined staff who are as happy writing a press release as executing a poster advertising campaign. She ...

Ogilvy chooses MacLaurin for positive publicity push

. MacLaurin will target the trade press, the advertising industry and specialist sections of the national press. The Ogilvy and Mather advertising agency had billings of pounds 243 million in 1998 ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

for business-to-business communications. Currently, his agency handles 50 per cent of Virgin Direct s press ... -Dazs moved its advertising from Bartle Bogle Hegarty - which created the memorably raunchy Couples press ... , the two actors starring in the advertisements were flown over from the US for the press launch on 7 ...

 

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