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Red aims to make MySpace 'relevant'

03 Apr 2009 | by Chloe Markowicz

. Regester could not be reached for comment as PRWeek went to press. ...

The Public Sector Week

06 Mar 2009

by the council's film department and Visit Kent has raised 744,464 in visitor spend and 281,724 worth of press ...

ONLINE: Targeting Blogs - Are bloggers fair game for PROs?

27 Mar 2008

flogging them the latest product or whacking over a press release (which does not work in traditional media ... Nixon McInnes. Such industry experts are extremely unlikely to want to receive a press release ... shows, offered products for review and invited on press trips on terms equal to, and often better than ...

Technology: Online bookseller hires Inferno

21 Mar 2008

Next 15 tech agency Inferno will promote online bookshop BookRabbit to both the specialist book press and the consumer media as its beta site goes live this week. The site differs from Amazon by linking users through books they own, allowing members to catalogue and recommend titles online ...

Yahoo faces fresh blow as it loses Europe head

15 Feb 2008 | by Clare O'Connor

previously reported to Sawday, is leading the search engine's in-house press office in the UK. Yahoo faces ...

Opinion: Letters - Ethical web practice is critical for sector

25 Jan 2008

computerised algorithms and then sending them four press releases a month is spamming. There are attempts ...

Technology: Online development could help mitigate the credit crunch

25 Jan 2008 | by Vicki Hughes, associate director at Midnight Communications

, may become dangerously removed from the press officer. PR specialists are in the perfect position ...

Digital Essays: Ruder Finn Interactive - The new face of journalism

07 Dec 2007 | by Ruth Foxe Blader, V-P and director of Ruder Finn Interactive, Europe

Last year, Ruder Finn hosted a roundtable with the Foreign Press Association in London to discuss ... . Few bloggers will be stirred to action by a press release, for instance. All the forces of creativity ... to be non-branded.' Armed only with a dry press release, our creative team began developing content ideas ...

Digital Essays: Bite Communications - Earning attention online

07 Dec 2007 | by Jonathan Hopkins, senior creative and digital consultant at Bite Communications

they cannot find basic press information online, are asked for passwords or are unable to access recent archive press information. Anyone with an internet connection can spark a conversation with a global ... corporate press site can attract more traffic than a major US news publication, there is a great opportunity ...

Digital Essays: Durrants - Slow death of newspapers

07 Dec 2007 | by Jeremy Thompson, managing director of Durrants

journalists and distribute press releases. What is clear is that when you are building your new media ...

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