Consumer PR: Targeting the next generation
02 Jul 2004
stakeholders what we are doing,' adds Neale. 'If we did just go straight to the consumer, the press would call ...
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business and a press officer from The Guardian. All are highly impressive in their track records, as well ...
stakeholders what we are doing,' adds Neale. 'If we did just go straight to the consumer, the press would call ...
APPOINTMENT: Sue Farr - ex-Golin/Harris International EMEA MD - has joined Chime Communications as chairman of its advertising and marketing services division. She takes responsibility for 13 firms, including Teamspirit, AMD Group and Pure Media.
PUBLIC AFFAIRS: The Advertising Standards Authority has appointed Dr David Webster as head of policy. He replaces Jim Barratt, who has joined the Film Council as head of research and statistics. Webster's responsibilities include public affairs advice on issues such as regulation and the debate over...
CONSUMER: Brightspace Media - a start-up firm that sells ads on digital screens in venues including pubs and clubs - has hired the GEM Group to beef up its UK profile. Covent Garden-based Brightspace was launched last September.
The Community Contact Centres aim to a be a 'one-stop-shop' for all enquiries for Worcestershire County Council, West Mercia Police and Whychavon's district and town councils. The campaign called, People Like Us Serving People Like You, includes a press launch, as well as PR and adverts focusing ...
of gauging campaign success by weighing piles of press cuttings. But despite the lack of enthusiasm for AVEs ... it deserves and become a commodity discipline just putting out press releases.' If this analysis proves ...
may conclude by the end of the month. The financial comms brief is believed to centre around press ...
FINANCIAL SERVICES: Joined Up Communications, launched last month by former Barclays head of PR Maria Darby, has joined marcoms network banksidecentral. The group comprises a consortium of eight companies providing ad and marcoms services.
TAKEOVER: Advertising group Havas - which owns PR firms Euro RSCG, Grayling Group, Hudson Sandler and part of the Maitland Consultancy - has issued a rebuttal to speculation that it is holding takeover discussions with Financial Dynamics parent Cordiant Communications. It was reported at the weekend...