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Campaigns: Retail - Netto overcomes 'discount' image

in the national and consumer press and has come top of The Sun's 'Captain Crunch' basket league almost every week ...

Wickes promotes football link-up

DIY giant Wickes has hired Cake to promote its new status as a Football League Championship sponsor....this year - inked a three-year deal to become a second-tier partner of the league, below Coca-Cola, in February. It is the first - and thus far only - brand to secure such a deal as the league bids to bring in more corporate cash. The Football League hopes to have five further second-tier Championship sponsors ...

William Hill cashes in on Liverpool's penalty win

in the penalty shootout of the Champions' League final against AC Milan resulted in a belated pay ...

Sainsbury's reputation soars after sales growth

The troubled supermarket also gained a fillip from news that it was outperforming rival Morrisons, and that it had replaced HSBC as sponsor of ITV's Drama Premiere series in a 12-month deal reportedly worth £5m, elevating it from fourth position last week (PRWeek, 25 March). Tesco was knocked ...

Opinion: Sudan 1 flags up PR risks in supply chain

including Premier Foods, which used the chilli in its Crosse Blackwell Worcester Sauce, which ...

News Analysis: McDonald's faces more obesity flak

's premiere at the Sundance Film Festival. A coincidence? 'Customers just weren't buying it,' claims Hindle ...

Safeway and ntl deals give boost to financial PR scene

Dynamics advised OGS. Scottish agencies The Big Partnership and Beattie Media entered the league, ranking ...

Agencies line up for Disney Stores PR

. Disney Stores' current promotional focus surrounds animated blockbuster Lilo and Stitch, which premieres ...

Cake is picked to run consumer PR brief at ITV Digital

highlights, the UEFA Champions League, the Worthington Cup and the Nationwide League, as well as ATP Tour ...

M&S appoints Beattie Media for Scottish PR

s reluctance to hand them equity in the company, have signed up the Scottish Premier League as their first client. Roger Mitchell, the league s CEO, told PR Week he was moving the account away from Beattie - where it had been since the league s launch two years ago - as a vote of confidence in the account ...

 

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