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Do not misjudge the power of The People

that covers not just top teams but lower leagues and community football, and regionalised editions ...

Experiential: Time to get involved

: Not Actual Size Budget: £450,000 American Football's National Football League had never staged a ...

Media Analysis: Thinking beyond naked women

league table of 'top ten randiest professions'. Surprisingly, librarians came out on top, with 57 per ...

Top 50 Consumer Consultancies 2008: Behind the brands

, taking on all consumer PR activity, including its UEFA Champions League sponsorship. Bell is upbeat ...

Sky quietly retains its grip on football

in the champions' league. ...

Media Analysis: Cricket titles reflect booming sport

for Sky Sports, the England test match broadcaster. This year Sky began covering a league of village ...

Media Analysis: Features hold key to Telegraph slots

Telegraph's circulation worries, it still remains top of the broadsheet league. PROs would be wise ...

Media Analysis: Film mags seek access all areas

,' admits Premier PR account manager Kat Halsby, who works for clients including Columbia and Pathe ...

Press Relations: Regionals branch out

awareness of BT as a premier partner of the London 2012 Olympic bid. The agency chose to plug ...

Product Launches: Spin-off success

. Taking film spin-off products to the movie premiere and persuading celebrities to be photographed ... persuaded a broadcast journalist to wear part of a Shrek costume during her report on the premiere. 'You ... opportunities to drive awareness of the product at publicity events. Product placement at a movie premiere may ...

 

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