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Campaign: Pepsi highlights music and soccer stars - Media Relations

in advance, including stills and exclusives, to non-competing media. In London, the music ad was premiered ... three stars. Images and footage from the premieres were also released to key media as a follow ... print articles around the music campaign, which premiered on 26 January, including such key youth titles ...

ANALYSIS: Chime's Bell keeps stoking the fires

After seven years of double-digit growth for Chime Communications, the brakes came on during 2001. Although still number three in PRWeek's marketing services group league table, behind WPP and Omnicom, Chime's fee income dropped and its share price has taken a ...

DIARY: Redman Jones' (FA) Cup runneth over in Morecambe

Manchester-based advertising and PR agency Redman Jones and Partners is reaping the benefits of being non-league football club Morecambe's shirt sponsor. The giant-killers - known to fans by their nickname the Shrimps - showed the world that they're no shrimps in the run-up to Christmas when they beat ...

Lucozade turns to RED for Sport drink accessibility

Sport's sponsorship rights, including the FA Premier League, England Rugby Football Union, the Amateur ... elite athletes to Sunday league footballers. David Fuller, RED princpal director, will head ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

of the States. Wizards of the Coast has launched the Pokemon League, where kids can play Pokemon in a ...

Ogilvy chooses MacLaurin for positive publicity push

, and slipped one place to fourth position in advertising trade title Campaign s 1999 industry league table ... s 1999 league table of consultancies shows the agency s PR income leapt by 40 per cent last year ...

Campaigns: Bell’s rings in the new image - Product Launch

it live at Scottish Premier League Champions Rangers first home game of the season at Ibrox stadium ... . This concept tied in with Bell s four-year contract as sponsor of the Scottish Premier League. Around ... Bell s Scottish League sponsorship and the launch at Ibrox made natural partners, especially ...

TBWA Simons Palmer appoints MacLaurin

Polly and the National Canine Defence League - have since switched their accounts to his new agency ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

for Porter Novelli and F-H, respectively at numbers four and five in the league table of international PR ...

NEWS: GGT enters PR with purchase of FD parent BDDP

, chairman and chief executive of GGT described FD as a premier brand with an outstanding reputation ...

 

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