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Microsoft's £2m account

of international PR Oliver Roll. 'With a new consumer and online division it seemed a good time to look for a new PR partner,' said Ngaire Moyes, Microsoft's EMEA PR director. ...

Vodafone leads way on branded content

Despite years of evidence to the contrary, PR is still viewed by some clients as a cheaper version...for PR practitioners because it requires the lightness of touch and media-neutral thinking that lies ...

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a ... marketing and PR director Jim Slater said the chain, which has 350 stores across the UK was now reviewing ... looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...

Vodafone policy sage to become BPPA chairman

He will take up the two-day-a-week post on 1 October, reporting to Chime Communications chairman Lord Bell and PR division chairman Kevin Murray. White took a lead role in securing regulatory ... PRWeek: 'Business shouldn't have a "them and us" attitude to governments and regulators. Clients ...

LA celeb agency in London launch

'A lot of our clients are based in London so our account executives are always flying there,' agency partner Simon Halls told PRWeek US. The Interpublic Group-owned outfit has offices in Hollywood ... and celebrity PRO told PRWeek: 'I suspect they're wanting to boost their European representation ...

Orange asks JCPR to refresh brand

Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....Jacobson joined Orange as UK PR director (PRWeek, 12 August). ...

Burke advises

last year (PRWeek, 24 September 2004), is advising Hong Kong telecoms firm PCCW on corporate comms

TFCS and Cake aid glitzy launch of iTunes mobile

to Motorola and Apple PR, is promoting the phone's UK launch event, which will take the form of a lunchtime ... Europe consumer comms manager Adam Thomas. Post-launch PR drives will accompany a major star-studded ad ... . Apple had not returned calls as PRWeek went to press. ...

Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange

-Coca Cola director from New York to lead group PR...., he struggles to describe how he will direct PR to differentiate the firm from equally trendy rivals ... . Jacobson says that devoid of formal PR training, he relied on advice from industry veterans. His only UK ... , Ketchum (New York/Atlanta) 1995: US PR manager, then global sports comms manager and marketing comms ...

Chinese telco ZTE appoints AxiCom

as its first global PR firm.

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