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the UK comms team but would not be drawn on whether the firm s global PR suppliers were to be reviewed ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...
Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster.... Up to 20 in-house positions will be created for staff specialising in brand PR, particularly ...
account to Lexington Communications (PRWeek, 17 April). Novartis is mounting a fresh public affairs ...
. The independent charity, funded by the drinks industry, is seeking external support to handle both PR and digital work. - Little Chef has hired Lucre to handle its consumer PR activity following a four-way pitch. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ...
PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...
communications projects over the next three months. It did not previously have a retained PR agency. Costa ... . Costa Coffee PR manager Nevina Holland declined to reveal how the brand would differentiate itself ... to explain the campaigns to internal Costa staff and working with baristas to educate them in PR.' Paratus ...
Campaign: Mushrooms: The Magic Ingredient for Slimming Client: The Mushroom Bureau PR team: Mustard Communications Timescale: November 2008-ongoing Budget: £17,000 Background One in four adults in Britain now qualifies as obese, and doctors and nutritionists have long been warning ...
by bringing in PR support for its menopause treatment portfolio.
Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of food ...
Nike has handed a big-money consumer PR brief to Exposure after a three-way shoot-out....The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO ... this is as significant as when we won Levi's a decade ago.' Radiator PR was Nike's incumbent agency. Freud ...
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