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Why twenty-somethings are no longer the darlings of PR campaigns

16 May 2012 | by Alex Blyth

the starting point for most PR campaigns over the past couple of decades. They were the trend ... . But this focus appears to be blurring. Some PR professionals are looking at other age groups, others ... ,' she says. Moving targets This is having a profound effect on PR campaigns across many ...

Flack: (Saving) on expenses - Texture, London W1

08 May 2009

Reviewer: Danny Rogers, editor, PRWeek

Flack: Vicky Baxter, burglaries, Celeb PR and Shortcomings exposed!

08 May 2009

Flack hears that when a senior FHM journalist's house was burgled, he tried a novel approach to replacing his top-of-the-line gadgets. The staffer sent out an email to all his PR contacts detailing ... PR at the London College of Communication last week. Clifford wanted to show how modern celebrity ...

Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

I was disappointed to hear Sir Martin Sorrell bemoaning the project nature of PR, but not surprised...be communicated. Until consumer PR delivers the same level of stewardship, we will be destined to work on a project-only basis. With more and more ad agencies opening PR shops, the threat of new entrants disrupting the market is high. To break the mould, PR businesses must invest in strategic planning as a core competency ...

The Week

08 May 2009

British Airways is reviewing its PR accounts across EMEA. The seven-figure business is currently...head of PR. The Benidorm Tourist Board has called in Mere PR to lure visitors from the North of England. The PR drive will include a focus on the gay community. The CIPR has created an online resource ... -nav firm, has taken its UK consumer PR account from Hill & Knowlton and given it to Starfish Communications ...

Opinion: From Our Readers - Time for industry to act on ethnic diversity

08 May 2009

The Equality Bill, if passed, will be the wake-up call the PR industry needs to address its lack....5 per cent of PR practitioners come from ethnic backgrounds. Now is the time for our industry bodies ...

Flack

08 May 2009

1. Weird account win of the week goes to Pressman PR. It has been hired by Titti Trollop to promote

Essex council comms probe

08 May 2009

PRWeek recently revealed Essex council's comms team - led by head of comms Giles Roca - is launching an agency named Essex Communications (PRWeek, 24 April). It is intended the new agency will sell ... . They work for all members of the council.' Roca initially told PRWeek: 'People need to be in Westminster ...

The prince and the frog

08 May 2009

Prince Charles' Rainforests Project has hired digital PR support for its latest drive to protect

Public Affairs: Pharma giants plan for new government

08 May 2009 | by David Singleton

account to Lexington Communications (PRWeek, 17 April). Novartis is mounting a fresh public affairs ...

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