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ANALYSIS: B2B exhibitions leader bucks marketing trend

year and spans the breadth of commercial events, political party conferences and a variety of public ...

FOCUS: CRISIS MANAGEMENT - The heat is on. Mary Cowlett follows the timeline of a crisis from chatroom rumour to full-blown threat to reputation

and employees, and political activists. There are so many that search engine Yahoo! now even has a directory ... the treatment of lower-ranking employees by management. Another category is political websites targeting ...

FOCUS: FINANCIAL PR - Global visionaries. The internationalism of PR is what many financial outfits are now aspiring to, finds Michele Witthaus

and political communicators as well as designers and production experts, in London and Stockholm ...

GLOBAL RANKINGS 2000: ASIA - Running on plenty. Asia is not only the world's third-largest PR market, but it is also the most diverse Mark Johnson takes a look at the region and discovers why it is such a rich PR challenge.

economies, political systems, societies, languages and business cultures amount to greater diversity than ... 's Asian presence to six offices since 1997. 'The whole demographic, social, political and economic ...

WEEKLY WEB WATCH: Countering the far right implications

of its socio-political conditions, presenting the user with discussion forums and essays by leading ...

FOCUS: EUROLOBBYING - Standing out in a crowd. Lobbying companies are discovering a greater need to create and market a distinct identity in order to stand out from the crowd of public affairs companies in the European markets. Nick Purdom reports

affairs brand in Europe under the name Grayling Political Strategy. We re very keen on branding ... Political Strategy in Brussels. He says the agency s name change in Brussels from European Strategy to Grayling Political Strategy is almost entirely for marketing reasons. Our parent company, Havas ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: GERMANY - A raft of major takeovers and IPOs were the stimuli needed to bring German PR of age

by the acknowledgement of the strongly PR-driven political election campaigns that led to a change in government ... in Liederbach near Frankfurt, says: This is a big issue for political PR: communicating the modernisation ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: SWITZERLAND - Switzerland is one of the few European PR markets to be dominated by independents

in such a small market. The political landscape in Switzerland remained stable. Few were surprised ... political parties account for 85 per cent of seats in the Swiss parliament, meaning it is business ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: ITALY - The boom in e-commerce has made hi-tech the biggest contributor to Italian PR business

start-ups. However, a booming new economy and political uncertainty does not lead to an easy ride ... agencies is that political instability in Italy. This hit a high this April when the centre ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: NETWORKS - LOCAL NETWORKS Networks continue to expand apace, but not at the expense of quality and consistency.

on Brussels is insufficient to influence the European political agenda. GPC Brussels vice-chairman Louise ... of decisions - both commercial and political - are still being made at a local level. By their very ...

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