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Man Bites Dog

combination of people, creative approach and most importantly, no politics. "The culture is fun and fast ...

Michelle Mitchell, Age UK: All the tools in the armoury

political weapon, hoping to overturn the law in the courts, win important legal arguments and set precedents ... and political commitments until there was a sense of inevitability that change was coming. We kept ...

Clare Harbord, Heathrow Airport: Making the case

case for Heathrow without telling the same story, consistently, to all our audiences - political ...

Gavin Megaw, Hanover: Mind the reputation gap

and safer approach was at the heart of BP's comms to investors, the public and political stakeholders ...

Ben Curson, Hill & Knowlton: Noise vs business impact

effective and efficient decisions to manage their reputations. The process is more akin to political ...

Rebecca Reilly, Open Road: All stakeholders are equal

the different groups? In the E.ON example, while media and political stakeholders were interested ...

Karin J Robinson, Democrats Abroad UK: The online President is back

and political organising so effective was that the digital team understood the function of our online efforts ... years on and Barack Obama is no longer a thrusting start-up brand - he's the political equivalent ...

Capitalising on content

Tucked away in this, our second Inside Track supplement in partnership with Blue Rubicon , is one of those gems of insight that digital comms types are usually too polite to mention. 'Any digital strategy has to be based on the hard truth that people are usually not that interested in you', says ...

Spencer Livermore, Blue Rubicon: Winning the corporate campaign

The tools of political strategy can help businesses solve their reputational challenges, says...- with the approaches of political strategy, and combines them in a single offer. While the strengths of communications strategy might be well known, why does the addition of political strategy add so much value when it comes to helping clients respond to these pressures? The answer is that politics faces the same ...

Fraser Hardie, Blue Rubicon: The reputation gain

- previously beyond their reach. Conversely, a weak reputation increases political and regulatory risk ...

 

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