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Media Analysis: Pictures pave way to magic of travel

15 Jul 2005

in their approach.' He also recommends more lateral thinking when pitching to less obvious titles such as Food ... . But PROs should make their pitches unusual and inspirational, and attach a good picture. CONDE NAST ...

Lottery Commission puts licence work up for pitch

01 Jul 2005 | by Dan Bloch

The National Lottery Commission is on the hunt for an agency to promote the competition for a new licence.

Egypt tourist board seeks agency

17 Jun 2005 | by Sarah Robertson

It is understood to have held preliminary discussions with a number of agencies for a combined PR and advertising contract but has yet to hold a formal pitch. The Egyptian government also wants to raise awareness of its investment in security and its improvement schemes, such as the clear ...

Media Relations: Croatia aims for culture vultures after PR switch

13 May 2005 | by Donna Werbner

, citing 'operational issues' in Zagreb. It regained the account without a pitch and plans to emphasise ... the account up for pitch, but failed to find an agency until it approached Charisma. ...

Start-up grabs Best Western job

13 May 2005 | by Donna Werbner

Lucre won the consumer and trade account in a pitch against year-long incumbent Weber Shandwick, Cohn Wolfe, Harrison Cowley North and Brighter PR. The agency will promote Best Western as a non-profit group of 'unique' hotels to ensure consumers do not perceive the brand as a chain. ...

News Brief: Travel

13 May 2005

Malaysia Airlines has hired Ogilvy PR Worldwide following a four-way pitch (PRWeek, 8 April).

Public Sector: Tribal to manage ALG comms audit

29 Apr 2005

as how it is perceived.' Tribal MPC has been hired to manage the review following a four-way pitch. ...

Public Sector: GLA seeks media support to lure Chinese to London

29 Apr 2005 | by Sarah Robertson

London Mayor Ken Livingstone wants to secure further investment from the world's fastest-growing economy and is to open offices in Beijing and Shanghai. A GLA spokeswoman said: 'The brief is to promote London in China and this (pitch) reflects the growing importance of the Chinese business market ...

Barber quits Ogilvy to exploit Spurs brand

15 Apr 2005 | by Ian Hall

and Chelsea, on and off the pitch, and is to confirm Barber's hire this Friday. He will be charged ...

Media Analysis: Runners head for the mainstream

08 Apr 2005

, but Runner's World editor Steven Seaton would like to see PROs pitch more stories that demonstrate the broad ...

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