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The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...
The agency will be working with Clarke and Pulse Home Products to promote the collection, which includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ...
The brief was won following a competitive pitch and will run until August, with the agency team reporting to Katharina Schaden, Rosetta Stone PR manager for Europe. Covering 30 different languages in more than 150 countries, the America-based language software company was launched in 1992 ...
non-competitive pitch. Carr, whose team will be reporting to Joanne O Grady, founder and MD, Clever ...
Established in 1949, Vosene has called in the agency following a competitive pitch, to handle a campaign that will be based around singing in the shower. The PR push comes as it launches a new teardrop shaped bottle and introduces new additions to its original anti-dandruff product. The Focus PR team ...
PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn ... to comment on the pitch. She said: We do not respond to speculation regarding any of our business activities ...
Burlington Arcade, the home of shops selling everything from antiques to perfume established in 1819, has picked the agency for a UK and global brief following a pitch battle. The ongoing retainer sees Gong Muse working alongside travel operator Noblesque to draw new custom from overseas, with a ...
The tea giant, owned by Tata Global Beverages, has brought in Emanate to deliver consumer PR support for the existing range and future product launches. The appointment follows a competitive pitch ... alongside the existing creative and media planning buying agencies Dare and Mediavest. The pitch ...
The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...
The agency will work to highlight Samsonite s strong emphasis on design and innovation, its history and place an emphasis on forging connections with new and existing audiences. The three-way pitch was won in part thanks to Shine MD Richard Brett s inside knowledge, having worked as Samsonite ...
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