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Red aims to make MySpace 'relevant'

MySpace has awarded a wide-ranging UK brief to The Red Consultancy following a competitive pitch....The website put the account out to pitch earlier this year, amid fears its online clout was waning owing to the rise of newer social networking sites such as Facebook and Twitter. PRWeek revealed last month that incumbent agency Lexis would not be repitching for the business (PRWeek, 20 March ...

Technology: Lexis snubs MySpace

MySpace is expected to pitch its UK consumer and corporate PR account this week as its relationship with Lexis will finish at the end of March. The agency had been working with the site, owned by Rupert Murdoch's News Corp, for the past 18 months. Lexis CEO Margot Raggett said the agency had ...

'Parents' Facebook' turns to comms help

The agency has been asked to handle a public affairs and PR campaign following a competitive pitch. Bounty has 2.1 million members and more than 50,000 joining every month. It has approximately 95 per cent market coverage of the estimated 750,000 annual births in the UK. Munro & Forster will target ...

Bell Pottinger loses eBay to Blue Rubicon

, choosing Blue Rubicon to continue this work after a competitive pitch process (PRWeek, 30 April). Blue ...

ONLINE: Targeting Blogs - Are bloggers fair game for PROs?

will only be irritated by an irrelevant release or a poorly thought-through pitch. I ve been a journalist ... . On another, it risks antagonising the audience. And if some bloggers react badly to a poor PR pitch, it may ...

News Brief: Dailymotion looks for agency

they upload and view content on the site. A pitch is expected to take place next month.

Technology: Braben to assist web dating firm

and corporate business following a four-way pitch.

Technology: Local search site drafts in support

Weber Shandwick won a six-way pitch for TouchLocal's business, and has been charged with both B2B and consumer work. The agency's London office will target internet users with TouchLocal's 'Circles' social networking engine, allowing members to contact others in the area while recommending and reviewing businesses ...

Digital Essays: Way to Blue - Seven deadly online sins

to gain their trust. Yes, you've got a sales pitch. They don't mind; in fact, they might even want to hear more. And if they do, don't be caught out - the thirst for information is unquenchable if it is pitched ...

Digital Essays: Edelman - Beyond buzz: adapt or die

experts - and choose your consultants wisely. Often, in order to get impartial, sales-pitch-free training ...

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