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News Analysis: PR middlemen face changing role

22 Oct 2004

and management of PR agencies - released last week - suggests that only 15 per cent of pitch longlists source ... 't understand PR, which he says 'sits in a silo' in the marketing world. He explains that while pitches ... pitch once every few years, intermediaries' exposure to pitches allows them to detect whether an agency ...

Opinion: Leader - Lessons to be learnt from agency data

15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com

'on spec' as the source of names on their pitch lists, with two fifths citing 'phone calls from

Evaluation: Top of client agenda

01 Oct 2004

greatly. 'At pitches, we invite three to four agencies, and we always look to see if the agency has its ...

NOP selects Kaizo to step up comms work

28 Mar 2003

The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency reports, said of the decision to increase PR activity: 'The contract of the guy we had been working ...

 

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