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Freud Communications scoops £1m Department of Health PR account

- Smokefree/Tobacco Control, the Change4Life obesity campaign, Older People and Younger People. Freuds has been handling the DH's flagship anti-obesity drive Change4Life since 2008, worth up to 45k per month ...

Year in review: 2011 Money and morals

major comms programmes - Smokefree/Tobacco Control, the Change4Life obesity campaign, Older People ...

Former Department of Health comms chief Sian Jarvis to join Asda

funding partner in the DH s Change4Life anti-obesity drive, which is promoted by Freud Communications ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

Schlosser leapt on the obesity debate raging in the UK, writing a new book called Chew On This. All ... for obesity. Critics gleefully wrote off the brand and every piece of bad news was leapt on. We found out ...

Profile: Chris Wermann, regional director of corporate affairs, Europe, Kellogg's

Organization report at the end of 2003 that looked at why people were becoming obese and where to point ...

Reputation survey: Food firms under fire

. The food industry is partly responsible for the rise in obesity in Britain, according to 52 per cent ... should be mainly responsible for stopping Britain s obesity problems, 80 per cent of respondents said ... food was OBESITY 80% said individuals should be mainly responsible for tackling Britain ...

Healthcare: Appesat as a 'natural' weight-loss choice

to run a campaign to help tackle the UK's growing obesity problem. Objectives - To communicate ... that can help support sustainable weight loss. Strategy Pegasus PR set up an obesity expert advisory ... Communications Launching a new weight-management product in the midst of an obesity crisis should be like ...

Freud Communications promotes PepsiCo anti-obesity campaign featuring top footballers

Consumer PR shop Freud Communications is promoting PepsiCo's latest anti-obesity ad campaign...The multimillion-pound national ad campaign has been launched by PepsiCo under the banner Play4Life. It forms part of the Government's wider anti-obesity campaign called Change4Life. The launch of the advert coincides with the news that the Department of Health is sponsoring Channel 4 show The Simpsons ...

Consumer: Fat cats need help to combat obesity

Salt PR were brought in to raise awareness of pet obesity to pet owners....Campaign Pet Obesity: The reality in 2009 Client The Pet Food Manufacturers Association (PFMA ... awareness of pet obesity to encourage pet owners to prevent their animals becoming overweight. Objectives ... drafted a white paper entitled Pet Obesity: The reality in 2009 , which included consumer research, a ...

Ex-Asda boss Christine Watts appointed head of communications for Waitrose

Grogan took responsibility for the fast-food giant's stance on obesity in Britain. Waitrose's sales ...

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