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Year in review: 2011 Money and morals

major comms programmes - Smokefree/Tobacco Control, the Change4Life obesity campaign, Older People ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

Schlosser leapt on the obesity debate raging in the UK, writing a new book called Chew On This. All ... for obesity. Critics gleefully wrote off the brand and every piece of bad news was leapt on. We found out ...

Charles Lewington, Hanover: How to keep a good name

and drink industry to fund the Change for Life anti-obesity campaign. But is that just a back-door tax ...

FRONT PAGE: KFC bid to clean up image after high-profile attacks

the association of fast food with obesity was a factor in KFC's decision. KFC is not at the forefront of obesity ...

NEWS ANALYSIS: How McDonald's took on its critics

into the reputation of McDonald s in 2004 and 2005, he says. In 2003 the obesity crisis became really big news ...

For the greater good

on the buyers and sellers in our society, such as the drain lung cancer and obesity puts on the health service ...

Is CSR doing anything for corporate reputations?

companies now than ever before: almost everything, from global warming to obesity and binge drinking, can ... behaviour. Secondly, CSR initiatives can backfire. Take the example of obesity. When this crisis first ... and banned junk food ads. The industry only had itself to blame. It allowed the obesity issue ...

Opinion: Food firms slow to tackle child obesity

Yet the things he talked about appear to only now be making an impact on companies PR behaviour. Earlier this week, the parent of Mars announced that it was no longer going to target ads at under-12s, in response to concerns about childhood obesity. But what had taken it so long? Has the PR profession been ...

Profile: David Lewis, Britvic Soft Drinks

, wellbeing and obesity', as well as – in contrast – trends towards 'consumer indulgence'. 'What drives ...

Anthony Hilton: Britvic profit slump puts City on alert

Arculus believed public concerns over the nutritional value of food were growing and that obesity would become a critical problem. He said the food industry was likely to get the blame, in much the same ... that time has been used. Obesity is now a major health concern, on the political as well as the public ...

 

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