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the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...
Grogan takes responsibility for the fast-food giant's stance on obesity in Britain. She said that following the appointment of Edna Boone Johnson to replace Steven DeSutter as SV-P of global comms in the US, Burger King had scrapped the role previously held by Boschmann, who left to become Dixons group director ...
and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation...' in the obesity war? 'You can't feel that way,' he says. 'Many brands are cast as heroes - good for them but they ...
obesity rates. Super Size Me, the Morgan Spurlock romp that hit UK cinemas last weekend, records the New...it's food-warriors.' Asked whether the PR team wanted respite from the agitproppers and anti-obesity ... ) will slip on to Labour's re-election manifesto.' The UK obesity stats are telling and McDonald's is right in the firing line - 8.5 per cent of six-year-olds and 15 per cent of 15-year-olds are obese. Warnings from ...
Its corporate hospitality charm offensive has included a well-documented jaunt for MPs, as well as press trips. There is nothing unusual about a megabrand forging an association with such a grand event. Its presence ensures colossal consumer reach. But given that the obesity debate has reached super ...
-US sentiment and have been accused of causing obesity. Although Boschmann says that 'the competition ... is obesity, but Boschmann points out that BK is no stranger to engagement with health concerns. Boschmann ...
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