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Campaigns: Food and drink - Mushrooms are magic for dieters

adults in Britain now qualifies as obese, and doctors and nutritionists have long been warning of an obesity time-bomb. A trial diet carried out in America showed 54 people who swapped meat for mushrooms ...

View From The Top: International Ambition

. The gathering storm over childhood obesity has led the pair, like many food and drink manufacturers, to maintain ...

KFC bid to clean up image after high-profile attacks

the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...

Mars account up for review

obesity, especially among children. Last year Mars announced a self-imposed global ban on advertising ...

Burton Foods ditches agency

Biss Lancaster and handed its UK account to Lexis PR. The brief focuses on obesity and celebrating

Campaign: Web portal brings fatty sarnies into the open - Consumer

news agenda around obesity. She adds: 'I knew a lot of readers would find the story shocking. A ...

Reputation Management: The fast-food fight

-food business during the obesity debate. The company responded by releasing a statement that claimed Super ... overweight or obese - an explosion of more than 400 per cent in the past 25 years (costing us £3.3bn to £3 ... reaction of most food brands to the media furore over obesity has been muted. With the exception ...

Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation...' in the obesity war? 'You can't feel that way,' he says. 'Many brands are cast as heroes - good for them but they ...

Campaign: Self-test kit grabs smokers' attention - Healthcare OTC

. Carbon monoxide exists in cigarette smoke and has been associated with increased risks of obesity ...

News Analysis: Luxury chocs adopt fresh PR pose

the increasing PR flak associated with rising societal concerns about obesity? 'Most businesses give ... , pointing to concerns over obesity and healthy eating as issues it uses PR to address. 'We'd say it's right to be concerned, but Thorntons' stance is that (the obesity issue) is about quantity not quality.' Derek Lowe ...

 

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