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Government warned on reliance on food industry in obesity fight

The Government must not rely on food industry partnerships to fight obesity, say comms...Following the news this week that the Academy of Royal Medical Colleges is to launch its own anti-obesity ... at Fleishman-Hillard, both agreed that the Department of Health needed to do more to fight rising obesity levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ...

Department of Health defends anti-obesity efforts

's anti-obesity drive, after criticism over its ties to the snack foods industry....The Academy of Royal Medical Colleges has attacked the Government s obesity PR as fundamentally ... , who is heading an alternative anti-obesity campaign, told PRWeek: Doctors feel the Government ... by the Academy of Royal Medical Colleges to tackle obesity and agreed that the public would most likely trust ...

Healthcare: On the Agenda - Life expectancy on rise despite obesity

Life expectancy in the UK and Europe is increasing despite a growing obesity epidemic, new research has found. An analysis of trends over the past 40 years also found that people in Britain ... arising from obesity. Epidemiologist and population health expert professor David Leon, of the London ...

Healthcare: On the Agenda - Obesity treatment on rise in the NHS

admissions related to obesity rose by more than 30 per cent last year, up from nearly 8,000 in 2008/09 to nearly 10,600 in 2009/10. The report suggests that more people are turning to surgery to treat obesity. The number of prescription items dispensed in England to combat obesity also increased, from 1.28 million ...

On the agenda - Study questions causes of obesity

In a nutshell New evidence uncovered by obesity experts suggests that lack of exercise is not a...the commonly made assumption that lack of activity leads to obesity. The study's findings indicate it could be rising levels of obesity that are leading to children taking less exercise. - What can be done? The report calls on childhood obesity to be addressed to counter the falling levels of physical activity ...

On the Agenda - Obese are hit by postcode lottery

What is the background? According to the NHS Constitution published in 2009, morbidly obese patients have a legal right to be properly assessed for weight-loss surgery under guidelines set out by NICE. However, the RCS has learned that while some PCTs adhere to the guidelines, others are only ...

On the Agenda - Obesity hospital admissions rise

In a nutshell Hospital admissions for obesity in England have risen by 60 per cent in the past...Care, England 2008/09, showed there were 8,085 admissions for obesity in 2008-09, a 60 per cent rise ... said: 'The large increase in admissions for obesity reflects the growing impact obesity has ... and regional press also covered the story. The Daily Mail ran with the headline: 'Obesity patients soar 60 per ...

Freud Communications promotes PepsiCo anti-obesity campaign featuring top footballers

Consumer PR shop Freud Communications is promoting PepsiCo's latest anti-obesity ad campaign...The multimillion-pound national ad campaign has been launched by PepsiCo under the banner Play4Life. It forms part of the Government's wider anti-obesity campaign called Change4Life. The launch of the advert coincides with the news that the Department of Health is sponsoring Channel 4 show The Simpsons ...

Consumer: Fat cats need help to combat obesity

Salt PR were brought in to raise awareness of pet obesity to pet owners....Campaign Pet Obesity: The reality in 2009 Client The Pet Food Manufacturers Association (PFMA ... awareness of pet obesity to encourage pet owners to prevent their animals becoming overweight. Objectives ... drafted a white paper entitled Pet Obesity: The reality in 2009 , which included consumer research, a ...

Freud lands anti-obesity brief

Nestle, PepsiCo and KFC - to promote a major anti-obesity campaign....for 300m anti-obesity campaign May 2008 - 6m DH Know Your Limits anti-binge- drinking campaign ... are overweight or obese* 67 % of children are expected to be overweight by 2050* 30 k Britons die each year from obesity-related conditions 300 m Total government spend on marcoms campaign 75 m Total ...

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