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Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year ... tours. Instead it is adding value by creating more live music opportunities in urban centres ...
Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would not threaten Lexis PR's hold on the firm's core consumer business, insisted UK head of consumer PR Elaine Quinn ...
-party content from fashion, music and entertainment brands will play an important role. He adds that potential ... in terms of fitting in with Orange and it has to be non-competitive,' he says, listing sport, music ...
Mobile and Christina Aguilera. But for Virgin, tie-ups with music stars such as Aguilera, Busta Rhymes ... head of PR Alison Bonny. To flag up this association with a live music experience, last year, Bonny ... payment arrangements. Vodafone live! has signed various deals with music companies such as EMI and most ...
, Apple has become as much a music or entertainment company as a computer manufacturer. BT Openworld ...
and approval. 'It's easy for marketers to go down the obvious route of music and sport,' says BlueberryFrog ... own vocabulary, media, music and clubs, and was covered by websites targeting teenagers. Several minor ...
of Arsenal Football Club, the Rugby Football Union and music therapy charity Nordoff Robbins. JCPR has ...
, videos, speech or music. Vodafone is looking to position itself as a leader of MMS technology ...
NME: Music magazine NME has launched two SMS text messaging services. The first gives news updates
Mobile phone network operator Orange has a history of associating itself with music as a way...decided to organise its own three-day festival, Orange Enjoy Music Belfast '01, and to make it a ... as the gateway to music sales in the future, so the event was important to its positioning, according ... regularly purchase pop music. Local daily papers, weekly listings and music magazines were involved ...
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