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Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign that would target creative communities in media, music and design. Objectives: - To run high ...
, but in the UK they are mostly in the areas of football, music and literacy to appeal to the brand's core market of teens and young people. One recent initiative was the launch of its legal music download site ...
Balance PR will emphasise the famous 'All Star' brand's associations with sport, fashion and music, playing up links with punk bands such as The Ramones. One campaign will focus on Converse's centenary in March, being promoted as '100 years of disrupting the status quo'. The agency will also promote ...
: About £35,000 Last year, Carling Live 24 enabled music lovers to watch back-to-back live bands ... hours of non-stop music. Objectives To emphasise Carling's association with live music and drive ... and challenged journalists to consume 24 hours of live music in a press pack that included cans of Carling ...
CONSUMER: Cake is promoting Ben & Jerry's Sundae, an 'ice cream and music' festival in London
Cafedirect will wait until September before inviting pitches from agencies. They will be asked to demonstrate an ability to 'handle a music event one week, and a product launch the next,' said corporate communications manager Helen Ireland. Ireland said the company needed to promote the message ...
- the cider brand's annual music campaign across Britain's music festivals.
European games enthusiasts last month learned that the launch date for the PSP had slipped back so Sony could be sure of maintaining supply of the hotly anticipated product - the first to combine film, music and games - in the US. While Sony Computer UK head of PR David Wilson refuses ...
to celebrities backstage at the recent Billboard Music Awards. Olguin said that the event led to talks ...
music, aromatherapy items, hand cream and eye drops, with the subtle message that smoking can dull your ...
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