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PrettyGreen

management team with the hiring and creating a Head of Sport, Head of Digital, Head of Music, plus a new ... of Operations. We also created more clearly defined divisions; Entertainment, Music, Consumer, and built ... ? Red Bull, where do you start, whether it s sport, music, culture it still gives us wiiings. Cadbury ...

Ravi Mattu, Financial Times: Putting the customer first

two key events from 2001: the birth of the iPod digital music player and the announcement ... disruptor. Nowhere is this more pronounced than with iTunes. While the music industry was wailing about ... and was the number one music vendor in the US. All of this was done with the music industry onside and by offering a ...

Luke Johnson, Risk Capital Partners: Innovate to accumulate

also work within institutions, like Terry Leahy at Tesco. Jobs shook up the music, mobile ... profitable players in TV, radio, newspapers, directories, magazines, books, film and music are steadily ...

Coca-Cola makes music for Africa, Paratus Communications

Campaign: Music for RAIN Client: The Coca-Cola Company PR team: Paratus Communications ... through the launch of Music for RAIN. The campaign was set to feature a fundraising soundtrack ... . Paratus looked at music bloggers, celebrity news sites and relevant online communities, as well ...

The W factor wows London, John Doe Communications

lifestyle media and generate excitement - To cement W's relationship with fashion, music and film ... the opening week, the team created activity to link the hotel to film, fashion and music. Film legend Harvey ...

Global Think-Tank: Ivan Pollard, Coca-Cola

as they composed a new song in 24 hours. Fans could get a virtual all-access pass to the studio by visiting coca-cola.com/music ...

How to brand culture

creatives. These activities, including underground fashion, music, board sports, photography and film-making, gaming and music, might have been sub-cultural a decade ago, but have now not merely gone mainstream ...

Lateral thinking required

campaign that brings emerging and established music talent into the environs of private members' club Home ...

Send in the specialists

, Capital and so on have only eight to 12 minutes a day of news slots because they play so much more music ...

 

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