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Campaign: Pepsi highlights music and soccer stars - Media Relations

-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... between managing media for the music and football elements. Ketchum drip-fed details of the ads in advance, including stills and exclusives, to non-competing media. In London, the music ad was premiered ...

Media Analysis: Tabloids crank up celebrity stakes

The Daily Mirror's launch of its weekly 3am magazine is yet another conduit for music and celebrity...music, not someone's sweaty armpit.' The legions of readers driving the increased supply ... ? 'Mostly young people, into showbiz and music. People in their 30s also read it as we do cover proper music ...

CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt

the site's prize redemption centre for anything from gourmet food and wine to sportswear, music ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

, and added credibility to the story. That idea came from compiling statistics for music festival PR ...

INTERNATIONAL: Everad seeks agency as PR becomes high priority

NEW YORK: Digital technology and advertising integration company Everad is searching for a PR agency and is thought to be prepared to spend up to pounds 25,000 per month on PR. Everad, founder of the PlayJ music platform, designs and develops systems to integrate advertising into music ...

STOP PRESS

the profile of Galaxy Radio. The dance music station is aiming to win a broadcast licence in the East ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

not underestimated the influence of the youth media, such as the music magazines, on young people (see panel ... drubbing in the music press and by the music industry - leaders of which New Labour had been courting ... developing a career in music. Smith says he met with leading figures in the music industry and talked ...

Profile: Jane Boardman, Ketchum Life - Getting a new lease of life/Former Life PR director Jane Boardman rejoins the agency in its new incarnation

feel in touch with what is going on, whether it s restaurants, fashion, music, youth ... whatever ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

sees the need for words and pictures to make good music and the designers, in turn, have a greater ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

with posters and simultaneously targeted the off-trade by producing a free commemorative CD of Irish music ...

 

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