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CAMPAIGN: Mitre viral gives club balls a comic twist

10 Oct 2007 | by Alex Black

Mitre has been supplying balls to the 72 Football League clubs for more than 25 years. For the 2007...Campaign Mitre, Pass It On Client Mitre PR team Pitch PR Timescale May-August 2007 ... regional titles and demonstrate Mitre s appreciation of the real football associated with the Championship. To raise brand awareness. STRATEGY AND PLAN Pitch and Mitre approached the 24 Championship ...