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Expedia hires Fleishman-Hillard after European consolidation review

so we were looking for an agency which offered both strategic strength and strong media relations ... -Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ... will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Digital: Nomophobia drives SecurEnvoy sales

through other social media sites. Results SecurEnvoy surpassed all previous sales figures and has ...

British Olympic legends to boost Sega London 2012 game

memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...

Citigate wins data recovery firm Kroll Ontrack account

concepts to our key audiences and the media. Citigate had previously worked on the legal technologies ...

Peter Ross made head of Weber Shandwick's tech team

spectrum with technology innovation campaigns. Growth in areas such as mobile, security, media ...

Chinese telecoms giant Huawei in comms review

The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...

'Silver socialisers' embracing social media to engage with brands

More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... per cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 ... , 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...

MySpace in agency talks ahead of brand relaunch

The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...The move follows the purchase of the music-focused website by Specific Media - bought alongside ... no formal pitch process has been launched, Specific Media has held a number of exploratory conversations with agencies, with a view to beginning a formal pitch process towards the end of the year. Specific Media ...

CIPR calls for feedback on PR guidelines about Wikipedia use

, said: The guidance is open to public relations professionals to offer their view, but most importantly ... will be a set of guidelines for public relations professionals to use if they want to engage with or through Wikipedia. The guidelines, written by the CIPR social media panel, seek input on how much comms ...

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