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Healthcare: Doctors favour journals above reps for med info

12 Aug 2005 | by Ian Hall

two general weekly journals and just over two publications related to their speciality. More than ... specialities. It was sponsored by 11 publishing members of the PPA Professional Media and six media buying ...

EUjet collapse impacts Planestation reputation

05 Aug 2005 | by Alex Black

of media sentiment that excludes stock market reports and passing mentions. REPUTATION MONITOR - 26 ...

US IPR to research comms 'science'

13 May 2005 | by Hamilton Nolan

GAINESVILLE, FL: The Institute for Public Relations, an independent research organisation based

MG Rover, the Treasury and UBS prop up table

15 Apr 2005 | by Donna Werbner

is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock ...

Salary Survey: Industry on the rise

28 Jan 2005 | by Stephanie Siegle

, which show that half of senior account executives now receive a performance-related bonus, double ... %, Petrol or business mileage allowance 25%, Performance-related bonus 25%, Private health plan 25 ... 33%, Performance-related bonus 63%, Private health plan 67%, Flexible working 44%, Profit share 22 ...

Market Research: Pick of the polls

03 Dec 2004 | by Mary Cowlett

Opinion polls can engage the media and public with fun statistics, but PROs should beware...and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes ... ,' says Survey Solutions MD Miles Couchman. Most media polls continue to be based on phone or face ... to lead to a more honest response.' However, in terms of providing the media with relevant ...

Opinion: Leader - Lessons to be learnt from agency data

15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com

. Beckham scores own goal with media Like the next instalment in a part-work for those brushing up on their PR skills, David Beckham this week delivered his latest media relations masterclass. In The Daily ... break with the tradition of inept media handling which Beckham has recently cultivated, it threatens ...

Evaluation: Top of client agenda

01 Oct 2004

than ever before. A recent survey conducted by media evaluation and research company Metrica has ... , over the past two years, the number of large organisations using media analysis has risen by 17 per ... , and unsurprisingly, the specialist media analysis companies. Metrica MD Mark Westaby says that despite ...

 

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