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The Week

20 Feb 2009

- Jon Bunn, director of group media relations at Prudential, is to leave the firm due to a restructuring of its comms team. Bunn's is the only comms position affected and he will remain at the firm for three months. - House of Fraser has announced it is making a 'small number' of redundancies in its ...

Cannes Lions recognises PR

21 Nov 2008

2009. The new PR categories will be divided into sector-related PR, product and service, and technique ...

City & Corporate: Companies make a virtue of doom

21 Nov 2008 | by Anthony Hilton

The values of the stock market, and with it the PR approach of companies, has become inverted. Normally companies play up the good points and down-play those that disappoint. In recent weeks this has changed. Now companies seek to outdo each other with bad news. Thus Yell was followed by Virgin Media ...

Cadbury picks Red Consultancy for gorilla sequel

15 Feb 2008 | by David Quainton

The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...

Letter - Specialist teams can ensure fair payment

28 Apr 2006

Restructuring teams into account handling, media and creative elements could highlight the different skills that PR campaigns require and help us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow new recruits ...

Israel in bid to change 'distorted' media view

13 May 2005 | by Donna Werbner

' representations in the Western media with a global PR and advertising campaign...., not the Israel that is distortedly represented by the European media,' he said. 'Those media have an agenda, some (media outlets) even of de-legitimising the Jewish state.' Michelle Cohen, UK PR manager ...

Opinion: PR students are the stars of tomorrow

23 Jul 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk

is professor of public relations at the London College of Communication. Kate Nicholas is on maternity leave. ...

Consumer PR: Targeting the next generation

02 Jul 2004

. Now it's a more complicated debate, with the media and a lot more stakeholders involved. PR for food companies isn't just about media coverage anymore.' PRCA chairman and Kaizo CEO Crispin Manners agrees ...

City & Corporate: Adventis launches comms push ahead of flotation

18 Jun 2004

wholly owned subsidiaries are Property Marketing Company and Premium Media. Adventis has 43 staff ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

slugging it out in costume. Ketchum, in its fourth year with Pepsi, was tasked with developing a UK media relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ... was not likely to be a problem. Ketchum's media strategy therefore had to focus on two main strands: the first ...

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