The Week
06 Mar 2009
. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ... Promotions Unit has started a pitch for an agency to handle media for its 15th anniversary this year. It has ...
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following a shake-up of its in-house comms team....-weight our comms team. He added that as well as making more use of paid-for media content and social media ... . Up to 20 in-house positions will be created for staff specialising in brand PR, particularly ...
. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ... Promotions Unit has started a pitch for an agency to handle media for its 15th anniversary this year. It has ...
is certainly a 'hit' (Media, 20 February).
PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...
with Starbucks. It has also been appointed to provide regional media relations support for a number of Orange ...
.mushroom-uk.com. The trial was scheduled to finish before Christmas so that the campaign could launch its media coverage ... to the different media channels. A fairly controversial point is that of using AVE and PEV - personally I'm a ...
, an aggressive media campaign and plenty of information on its website. - MISS. ...
: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around ... of coverage appeared across the media, generating 537 million opportunities to see and 163 million ... media attention, hence low consumer awareness. This campaign has made a difference. Its beauty lies ...
that would target creative communities in media, music and design. Objectives: - To run high ... media partner. Popbitch has a subscription database of 365,000 people who all fit 42 Below's target ... and graffiti art. It then took the activity to the offices of big media companies such as Paramount Pictures ...
to celebrate the success of Avon - To achieve widespread media coverage - To raise customer awareness ... and trade media. The advertising equivalent value for the campaign amounted to £191,355. Results A six ...