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Man Bites Dog

Who we are... www.manbitesdog.com Man Bites Dog HQ, Moore House, 13 Black Lion Street, Brighton Hove, BN1 1ND Man Bites Dog London, Berkeley Square House, Berkeley Square, London, W1J 6BD ... located in the heart of Brighton s Lanes and a stone s throw from the beach. The new dog house combines ...

How should Twitter spoof accounts be dealt with?

-time monitoring service, Metrica Radar, to find it and alert them. We are media measurement experts and our ... . The important thing is not to freak out, abandon social media and call in the heavies to deal with your ...

Stephen Noakes, Halifax: How PR drives the debate

Stimulating debate is at the heart of a campaign to encourage people on to the housing ladder....of the housing market'. It might feel like a cliche, but it harbours a profound truth: one first-time buyer climbing on the housing ladder will, on average, enable three or four other house moves. It will come ... Rent to describe the frustrations of young people struggling to get on the housing ladder as far afield ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

, Amplify and Krow. In the near future we will be adding a media planning agency and anticipate some of our ... to brainstorms and simply create inspiration and shared knowledge. We have open-house drop-in sessions ...

Marco Forato, Unum: Integration and education

social media, never an integrated campaign that brings all the disciplines together. Last year we ... campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ... - facilitated by social media - with friends, family and colleagues - and ultimately with employers. It is a ...

Clare Harbord, Heathrow Airport: Making the case

stakeholders, media, passengers, local residents and environmental pressure groups. And we are getting better ... year. That message rings loud and true from our media relations - but most importantly from passenger ... of these things, however, Heathrow will need passengers, customers, business media and Government to get behind it ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

performed the best of all paid-for media; perhaps because the shaming was very personal (real listeners ... owned-media estate where it resonated far better than any finger pointing. The campaign strapline ... audiences to interact with the messaging in positive, influential environments. Social media has proved ...

Michelle Mitchell, Age UK: All the tools in the armoury

. More importantly we wanted to embarrass and challenge. Fantastic media work explained the case ... , policy analysis, message development and testing, public affairs, campaigns, PR and social media all play ... of social media as a channel to communicate with supporters. This has required a reallocation of resources ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

advertising (CHI), media buying (Carat), direct response (Ogilvy), social media (Outside Line) and PR ... -the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities ... cultivate a credit bank of goodwill that will help mitigate potentially adverse periods of negative media ...

Emma Flack, Unilever: A recipe for good health

. Effective external comms created a virtuous circle. Sustained media engagement across national, regional ... ? Internal channels used to be the main route but the rise of social media and NGO campaign networks means a ...

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