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the traditional realms of the sports and sailing press To deliver high value media content across as many ... and The Independent Magazine. Coverage was international and encompassed a wide range of media. RESULTS During ... ,000 people visiting in La Rochelle, 25,000 in Wellington and 30,000 in Charleston. Proactive media ...
Campaign: The release of Troll Hunter Client: Momentum Pictures PR team: In-house with Premier PR assisting with online PR Timescale: June-September 2011 Budget: 42,000 OBJECTIVES - To encourage cinema-goers to embrace the film and discuss it online - To attract mainstream film fans and a ...
coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...
Strategy and plan HRSM organised a photo shoot to generate media buzz around the event. An exclusive ... night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ... and evaluation The campaign achieved 31 pieces of national media coverage, including the front cover picture ...
of the best' - To increase social media engagement. OBJECTIVES Focus PR met 89 exhibitors before the fair ... pieces, of which 20 per cent appeared in non-UK media. Seven articles appeared in the Financial Times ... , diced and packaged content for a range of media channels. They leveraged every opportunity, from ...
To raise the profile of footwear specialist and sponsor FitFlop. STRATEGY AND PLAN Key media were ...
generated more than 100 pieces of coverage in target media. RESULTS More than 50 contractors ...
Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu...., and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...
Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2 ... the local BBC radio station to become a media partner. After confirmation of each music act, the PR team offered interviews to local media. An overall media relations drive took place during the final month ...
celebrity-based iPhone app, Kirstie and Phil's House Hunter. The app includes a property search function...national press release and regional stats for local media. MEASUREMENT AND EVALUATION More than 20 radio interviews took place on launch day, alongside interviews with national print media, while ...
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