01 Mar 2012
| by John Owens
O2 called in Hope&Glory to deliver an interactive Christmas campaign using social media....scheme, and bring its 'We're Better, Connected' strapline to life via social media.
STRATEGY AND PLAN ...
and media titles.
A viral homage to the 'Fenton' YouTube video featuring Santa chasing a pack of deer ...
,800 tweets.
RESULTS
An online media relations campaign led to coverage on AdAge and Mashable ...
Vodafone, the biggest global mobile operator in terms of revenues, has boosted its group-level in-house ...
in the media and elsewhere to showcase the strength of the business'.
In recent times, Vodafone has found ...
Health.
Meanwhile, the global media team will be boosted by three more senior recruits, reporting ...
Green was head of PR for O2 for the past nine years and will now take responsibility for the parent company's PR, social media, public affairs and internal comms. She said: As a leading and ever ...
and excited by the challenge to ensure O2 s comms are front of mind, both internally and externally. Green ...
23 Feb 2012
| by John Owens
's in-house team to highlight First Utility's status as the first company in the UK to roll out smart ...
with the client's lobbying agency, Brevia Consulting, CubanEight briefed media with a 'Manifesto for Energy ...
-to-one meetings and telephone calls to specifically targeted journalists, mainly at national media outlets ...
marketing to internal comms, working seamlessly together. This is something Meribeth Parker, group ...
.'
This focus saw her gain an in-house comms role at Powergen and placements at Boots, the Co-Op and Ruder Finn ...
. The media buzz around us branding what was a white elephant at the time was amazing.'
Chalk up another ...
03 May 2012
| by Sara Luker
's aim to integrate its comms more between press office, media relations and external messaging functions ...
.
She said: 'We want an agency that can work with our internal teams, as well as our agencies, to make ...
the winning agency work alongside the internal team to man its press office.
Telef nica's agency setup ...
, wind or hydro-power developments.
The news follows a recent internal restructure in the Centrica ...
, while former BBC journalist Greg Wood leads Centrica group media relations.
The company s corporate ...
The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad.
The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share.
Rishabh Jaipuria, head of online ...
political scrutiny and regulatory change. We are looking for a consultancy tht can advise and support the in-house ...
19 Apr 2012
| by Anthony Hilton
, one would have thought the mobile company, and the other major international sponsors of Formula 1 ...