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VIEWPOINT: Social media ‘outreach’ is done best in-house

should be using in-house talent, rather than agencies, for social media outreach. In this week s podcast ... audiences are and what they are saying about you , engaging with audiences through social media should be done by internal staff. To get involved, click here for the WMP version (PC ...

Blogs and webcasts face in-house comms defiance

In-house communications professionals are steadfastly resisting the temptation to use blogs...of the increasing prominence of digital media, only seven per cent of in-house comms professionals said blogs were ... .' When asked about using social media as part of an internal comms strategy, 40 per cent of respondents ... Melcrum Publishing surveyed more than 2,000 in-house comms professionals and found that two ...

Sarah Beeny's dating site calls in Wriglesworth for international launch

previously handled PR in-house. The agency will target international and national consumer press, business ... The website has appointed the Wriglesworth Consultancy to target print, online and broadcast media as part of a wider consumer marketing campaign to promote it internationally, as well as to the 35-plus ...

Soho House Group founder to announce digital media plans at conference

Nick Jones, founder of the Soho House group of hotels and restaurants, will outline his plans...The entrepreneur will explain how Virtual House, Soho House's online community, has added ... media promotion such as via Twitter and Facebook. 'I've never tweeted in my life and wouldn't know ... ; and will be chaired by Kate Reardon, Contributing Editor of Vanity Fair. Soho House was founded in London ...

Hotwire gets a full house

Hotwire won the brief after a competitive pitch. The agency will aim to reach young males via mainstream and poker media. The campaign will promote a free interactive tutorial from Soccer AM's Helen Chamberlain, a keen poker player. ...

Hotwire supremo Bhurji leaves for in-house career

Hotwire's head of digital media practice Daljit Bhurji has resigned from the agency in order...seven years and still only 28, I will be thinking hard about my next PR role in the digital media space. Last week it emerged that Drew Benvie, the well-known blogger and social-media expert at Lewis ...

Our digital challenges - Jaz Cummins, Amnesty International UK

Jaz Cummins - Web and new media manager, Amnesty International UK...social media. As the online element of a multi-faceted campaign by Amnesty, we mobilised our @AmnestyUK ... organisations using social media - moderation and implementing the resources required to feed an audience hungry ... for a wide-ranging audience. We have a very capable team here and this is supported by our media team ...

BT poaches Burson-Marsteller's tech head

Burson-Marsteller's head of tech has moved in-house, taking one of the top internal roles...on the firm s internal directory. Bowman s in-house switch comes shortly after another former GolinHarris ... with the title of principal, internal and change communications , reporting to BT head of PR and comms Jennifer ... s change comms arm has dealt with crises, mergers, lay-offs and other internal issues for clients including ...

Vendor SAS pulls comms in-house

function in-house....SAS parted company with Golin Harris last year and has now decided not to replace the agency. The company has also appointed Microsoft PRO Mui Luc as senior press officer, increasing the in-house team to three. 'Having an in-house operation gives a greater view of internal practices and a better feeling ...

MemoryBits International to spend £1m on PR

MemoryBits International, which sells tech gear across the UK, France and Germany, is gearing up ... strategy and co-ordination. The Media Foundry and Ware Anthony Rust are charged with executing campaigns, while 1000heads will handle social media and word-of-mouth. MemoryBits founder and MD Jonathan Ruff ...

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