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BEIJING: Pharmaceuticals giant GlaxoSmithKline (gsk) is to set up its first in-house PR department in China and has tasked Edelman with the job and a corporate PR brief. Edelman pitched against two other agencies for a remit that includes supporting the Anglo-American firm in establishing ...
of the importance of vaccines in preventing disease. Media relations encompassing newspapers, health and beauty ... consolidating the account would help position gsk as the 'leader and powerhouse in vaccines'. gsk's in-house PR team has this week been working on the tenth International Congress on Infectious Diseases 2002 ...
Pharmaceuticals. He will be responsible for the company s relations with the media, governments ... for its US PR, while the European PR is handled in-house. ...
NatMags House Beautiful is to publish a one-off issue about DIY, makeovers and inspiring rooms...NatMags House Beautiful is to publish a one-off issue about DIY, makeovers and inspiring rooms on 17 April. The Complete Guide to Decorating and Design offers practical advice and is edited by House Beautiful editor Libby Norman. ...
Pharmaceuticals giant Glaxo Wellcome has created a new internal magazine to replace those...Pharmaceuticals giant Glaxo Wellcome has created a new internal magazine to replace those published by the two companies before the pounds 6.3 billion take-over of Wellcome by Glaxo last year ... . The magazine will be produced in-house by the public affairs department and will be edited by publications ...
, Lexington International in the Philippines and Presko Shandwick in Thailand have all been appointed ... misconceptions about the drug. Media coverage on Viagra has been extensive throughout Asia, despite the absence of a media campaign to promote the drug in the region. The company estimates almost all ...
and Ogilvy s Boston office to be housed under one roof, no time frame has been set for such a move. ...
RSCG and ACOCOM for media relations, and New York-based Corporate Branding in the US. ...
GENEVA: The International Federation of Pharmaceutical Manufacturers has taken on APCO Worldwide to handle communications surrounding the global debate on medicine trade policy. APCO UK ... of a broad range of creative communications tools and media, including the online world,' said ...
will handle the media buying aspect of the campaign; Footsteps, which will handle ethnic marketing; branding ...
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