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Stimulating debate is at the heart of a campaign to encourage people on to the housing ladder....of the housing market'. It might feel like a cliche, but it harbours a profound truth: one first-time buyer climbing on the housing ladder will, on average, enable three or four other house moves. It will come ... , and thousands of tweets. The campaign had international resonance and we picked up campaigns using Generation ...
of social media....How does media attention affect your sporting performance? I keep it very separate, and have management to field all media requests. They know to push back requests when I have competitions, for example. Do you like talking to the media, or would you prefer not to? Most of the time it is fine ...
Digital diplomats listen as well as they talk, using social media to engage with audiences....sands of international circumstances, it's a process. It's not a campaign with a beginning and an end ... , social media and digital engagement. We have a web network, with 270 sites in 40 different languages, run on the basis of international 'hyperlocality' - the platform is provided centrally, but content ...
Aviva generated affinity and recognition for its brand using digital and social media as part...received almost 300 pieces of UK and international media coverage in a six-week period - 96 per cent ... such as Sea Containers House in London and the CNIT building in Paris with these simple, powerful images. Telling a story Through print and online advertising, editorial media coverage and our campaign ...
Social media do not threaten established brands and news channels - they enhance them....chaired an event about the ways in which social media can be used internationally for brands. What struck ... are encouraging this across our in-house communications team. Digital, with all its nuances, is still just another ... . Latest trends are released only on the blog, getting great traction across the media without the graft ...
of Team GB. This is a huge pressure for our athletes to shoulder, none more so than media favourite ... smiley, chirpy, charming young woman, but Cowmeadow is the one who has to be tough with the media ... to the event. She is strict with Ennis' diary. Training comes first and media appearances and sponsor ...
Social media are essential tools for journalists and media organisations as digital takes over....No journalist, no media organisation, can afford not to have a social media strategy. Only half ... . Media consumption habits are changing rapidly. Yes, while newspaper circulation is slumping, television and radio audiences are holding up well. But more and more media browsing, snacking and devouring ...
It is difficult to define a leadership position and deliver it using traditional media alone..... In summary, it is difficult to define a compelling leadership position and deliver it using traditional media ...
Social media tools were essential weapons in Toyota's arsenal as it defended its safety record....fundamental elements of its brand being brought into question. Here in the UK, Toyota faced tough media ... stage in our development of social media tools. Mike Valvo, our PR manager at the time, and I were already using Twitter, principally for quick and easy interaction with the UK's digital media ...
the media relations, perhaps supplemented with the odd event, sponsorship or stakeholder outreach. We used ... were making a difference, but we often struggled to show how and used media results as the most obvious ... although Guy Esnouf is absolutely right when he tries to balance E.ON's media coverage, it is clear that we ...
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