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VIEWPOINT: Social media ‘outreach’ is done best in-house

should be using in-house talent, rather than agencies, for social media outreach. In this week s podcast ... audiences are and what they are saying about you , engaging with audiences through social media should be done by internal staff. To get involved, click here for the WMP version (PC ...

Luke Blair: Hard times for the in-house magazine

These must be hard times for the in house magazine. When times are tough, expensively produced...of these internal magazines. Now, many of those I assessed were of course not public sector publications and ... , those you still intend to employ. Cutting internal communications has tipped many institutions under ... , and loyal. So generally no, it is not the right thing to do to cut internal communications budgets ...

Daniel Rogers: Media obsession still problem for PR heads

The status of the in-house PR chief is on an upward curve, but so is the level of stress...It shows in-house communicators are slowly but surely throwing off their one-dimensional image as managers of media coverage – and are becoming recognised as guardians of reputation among all sorts ... worrying is the inordinate amount of time still being spent on media relations. One suspects this is partly ...

Cathy Bussey: Interns scheme sets fine example

Six interns from the Taylor Bennett Foundation spent the morning with the news team observing our news meeting and asking questions. This is the second time PRWeek has welcomed interns into our offices ... Bennett Foundation programme is not only the calibre of the interns it attracts, but also its contribution ...

Kate Nicholas: In-house PROs brush their doubts aside

How deeply do you believe in your organisation? What would you do if forced by the media into a...be regularly involved in quite robust exchanges with media over criticisms, but could you effectively debate ... , but the media won't let you forget that your products tend to kill the people who use them. Last week ... by the peculiarity of the role of the in-house PR practitioner. Effective practitioners have to be supremely ...

Letter - Food for thought on media evaluation

September) is bound to be taken as a provocation to the media evaluation sector. But I do see where she...that agencies should do their evaluation internally.As a media evaluation company, we both provide independent media evaluation and happily train agency people. We also provide software that allows them to do ... Typical media evaluation costs are in the area of a few thousand - not the £60,000 to £70 ...

OPINION: The Big Brother house sets up at Number 10

or indeed the Big Brother house of political media coverage. charlie.whelan@haymarket.com ... s media team has hardly enjoyed its finest hours recently, but I also thought the reaction of the other TV ... is the trend towards political leaders as celebrities. David Cameron is the media s favourite star one week ...

MoD tries to paper over the cracks

Bailey is a senior consultant at Media House International ... press officers, a further 200 or so military officers are ordered into media posts on a transitory ... the simultaneous respect of the services, the media and its profession. It would stand up for the needs and demands ...

George Eustice: Time to bring media back under control

On Tuesday, News International executives appeared before the DCMS select committee. This followed...natural instincts regarding the media. When I was his press secretary, we pursued a strategy of quietly ... -year detour, now is the time to return to those values. The British media have been out of control for too ... association with Andy Coulson and other figures in News International but what matters most is his response ...

Helen Ashley: Procurement skills gap needs bridging

Using PR agencies or freelancers can be a cost-efficient way for local government to supplement in-house..., waste management is an intrinsic part of what they do. Housing trusts also boast a reasonable level of procurement skills. Last year, Southwark Housing provided a soundly written brief with clear objectives ...

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