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celebrity-based iPhone app, Kirstie and Phil's House Hunter. The app includes a property search function...national press release and regional stats for local media. MEASUREMENT AND EVALUATION More than 20 radio interviews took place on launch day, alongside interviews with national print media, while ...
Campaign: Capital One Cash Giveaway Client: Absolute Radio PR team: In-house Timescale: August 2011 Budget: 75,000 Objectives To raise awareness of the Capital One promotion ... . The Absolute Radio PR team brokered media interviews with Farmiloe and organised an auction to raise more money ...
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... per cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 ... , 65 per cent of people preferred social media to call centres, and 40 per cent of people thought ...
Client: London Fire Brigade PR team: In-house Timescale: July 2011 Budget: In-house ... Standards' website. The issue was also publicised through social media, with information posted ... . MEASUREMENT AND EVALUATION The campaign generated more than 75 pieces of coverage in international ...
Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget ... To use the media coverage generated to leverage relationships with relevant policymakers and opinion formers. STRATEGY AND PLAN The campaign engaged with national, regional and specialist media ...
Campaign: The release of Troll Hunter Client: Momentum Pictures PR team: In-house with Premier PR assisting with online PR Timescale: June-September 2011 Budget: 42,000 OBJECTIVES ... seeking 'troll hunters' ahead of the film's premiere at Edinburgh International Film Festival in June ...
and The Independent Magazine. Coverage was international and encompassed a wide range of media. RESULTS During ... the traditional realms of the sports and sailing press To deliver high value media content across as many ... ,000 people visiting in La Rochelle, 25,000 in Wellington and 30,000 in Charleston. Proactive media ...
group to be targeted in promoting the value of PR. This beat the media with 27% and the Government at 25%. The general public came in at 16%. The research also showed that new technology and social media represent the biggest threat and the biggest opportunity to PROs today. Social media came in as the biggest threat ...
coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...
and acquisition activity. This continued into 2006 and 2007 with Cello, Media Square, The Mission Marketing Group ...
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