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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

was lifted. Measurement and evaluation Eight journalists attended the launch including from The Daily ...

Digital: Nomophobia drives SecurEnvoy sales

24 May 2012 | by John Owens

. Measurement and evaluation The campaign generated nearly 1,000 pieces of coverage in more than 40 ...

Rexel UK calls in Hotwire to promote energy efficiency technology

16 Apr 2012 | by Sara Luker

target building professionals and show them Rexel UK s energy efficiency measures in action and, as part ...

Property: In-Deed gets gazanging trending

01 Mar 2012 | by John Owens

-tag. MEASUREMENT AND EVALUATION The story trended on Twitter, was retweeted by more than 650 people ...

Consumer: Santa brings O2 some festive cheer

01 Mar 2012 | by John Owens

across Richmond Park in place of the infamous dog was also released. MEASUREMENT AND EVALUATION ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

'. The firm donated 150,000 to Save the Children through Street to School. MEASUREMENT - TOP TIPS Magnus Cormack, Director of strategy intelligence EMEA APAC, Syncapse Corp Measurement ... of measurement must be normalised, as the channel with the biggest number of followers may not be the best ...

Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling

09 Feb 2012 | by John Owens and Elizabeth Pears

TripAdvisor's PR consultancy claims travel website's verified measuring is 'best in breed'....precedent' for tampering with user-generated content. Thomson described the verifying measures put ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

19 Jan 2012 | by John Owens

national press release and regional stats for local media. MEASUREMENT AND EVALUATION More than ...

Year in review: 2011 Money and morals

16 Dec 2011 | by Kate Magee

. - PRWeek announces it will no longer accept AVEs as a method of measurement in its awards. - The ballot ...

3 unlocks phone's appeal, Citizen Brando

16 Dec 2011

combinations and a Twitcam streamed the action. The winners were announced live via Twitter. Measurement ...

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