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Campaign: Consumer - Floridita hits the spot with Cuban venues

01 Jul 2005 | by Maja Pawinska

. Measurement and Evaluation The campaign achieved exposure in more than 30 publications, espousing Floridita ...

PartyGaming makes City splash as FA suffers trial

01 Jul 2005 | by Dan Bloch

subsidy. Reputation Monitor is compiled from Thompson Intermedia's National News Index, a measure ...

Brains supports Welsh rugby at the right time

17 Jun 2005 | by Stephanie Siegle

. Measurement and Evaluation Since June 2004, almost 200 articles have appeared in the Western Mail, Swansea ...

Campaign: Arsenal celebrates 20 years of local spirit - Community Liaison

08 Apr 2005 | by Alex Blyth

an educational exhibition in the club's hospitality suite. Measurement and Evaluation Sky Sports News ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

01 Apr 2005 | by Alex Blyth

between performance and racquet. Measurement and Evaluation The campaign generated TV interviews ...

Campaign: Threepipe links speed formula to mentoring - Corporate Comms

01 Apr 2005 | by Gareth Gore

. Measurement and Evaluation The event prompted articles in the Daily Express, Sunday Express and Evening ...

News Analysis: Nike's reputation in spotlight again

01 Apr 2005

- on the company's time - to work on community projects, is similarly low-profile. Measuring CSR success Nike ... to measure the success of a CSR initiative purely by looking at the public recognition of what is done ...

Campaign: BGB alerts winter sport lovers to pop-up map - Travel PR

04 Mar 2005 | by Mary Cowlett

to holidaymakers. Measurement and Evaluation According to in-house evaluation, the campaign has achieved more ...

Public Sector: Post-industrial revolution

04 Mar 2005

be hard to measure, VisitBritain corporate PR manager Elliott Frisby says: 'You only have to look ...

Campaign: Salvation Army puts brake on casino bill - Public Affairs

18 Feb 2005 | by Mary Cowlett

asking Jowell to prevent children gambling on fruit machines. Measurement and Evaluation A ...

 

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