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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

was lifted. Measurement and evaluation Eight journalists attended the launch including from The Daily ...

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

Kids performed to entertain station visitors. Measurement and evaluation Time Out declared ...

Environment : Jordans' 'ten per cent' boost for wildlife

10 May 2012

presented by Doherty with gardening tips. Measurement and evaluation The campaign generated 58 ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

the sports bra. Measurement and evaluation In five months, the campaign generated 40 pieces ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

reputation on every other measure: Asda offered the most reasonably priced goods (43 per cent); Waitrose ...

Food and Drink: Nudo's olive oil is adopted by consumers

29 Mar 2012 | by John Owens

for National Baking Week in October. MEASUREMENT AND EVALUATION The campaign generated more than 100 ...

Entertainment: Cover-up boosts Shakespeare attractions

22 Mar 2012 | by John Owens

was covered with a white sheet. MEASUREMENT AND EVALUATION Coverage included a live broadcast by BBC ...

Consumer: Belling recipe book provides tasty tweet

09 Mar 2012 | by John Owens

in the book. MEASUREMENT AND EVALUATION The campaign generated more than 70 pieces of coverage ...

Silentnight appoints BJL for consumer and social media brief

01 Mar 2012 | by Matt Cartmell

measureable consumer and social media campaign which will roll out over the longer term. Based ...

Property: In-Deed gets gazanging trending

01 Mar 2012 | by John Owens

-tag. MEASUREMENT AND EVALUATION The story trended on Twitter, was retweeted by more than 650 people ...

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