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CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

15 Jul 2005

-by. Measurement and Evaluation More than 80 pieces of national and regional press coverage were notched up ...

Brunswick's Williams to lead 3 flotation charge

15 Jul 2005 | by Tom Williams

this year. The ebitda measure is particularly important because it takes into account the cost of acquiring ...

Carphone Warehouse in surge after store pledge

17 Jun 2005 | by Dan Bloch

from Thompson Intermedia's National News Index, a measure of media sentiment that excludes stock market ...

Campaign: Mobile brand frames pictures with fashion - Promotion

13 May 2005 | by Mary Cowlett

. Measurement and Evaluation The campaign resulted in 45 pieces of print coverage in national and regional ...

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

15 Apr 2005 | by Stephanie Siegle

to the Vodafone website, where they could purchase the handsets. Measurement and Evaluation Prior ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

25 Feb 2005 | by Gareth Gore

the other. Local television news stations were also targeted. Measurement and Evaluation In total ...

HP plummets to foot of table as CEO bails out

18 Feb 2005 | by Tom Williams

's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions ...

Campaign: Telewest Business in home working stunt - B2B PR

28 Jan 2005 | by Joe Lepper

so the piece appeared balanced. Measurement and Evaluation Coverage of the event as it happened ...

Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

03 Sep 2004 | by Lynne Roberts

Cellphone?, which produced a 16-page supplement. Measurement and Evaluation In-house evaluation tracked ...

IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation

23 Jul 2004 | by Donna Werbner

. Measurement and Evaluation According to media evaluation agency Impacon, the campaign has achieved more than ...

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