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Ian Monk: Cowell gambles on candid approach

been taken pre-publication to have errors excised. Such a strategy depends on a measure of knowledge ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

reputation on every other measure: Asda offered the most reasonably priced goods (43 per cent); Waitrose ...

Ignite launches manifesto to increase industry diversity

and creating an inclusive working environment, through to setting measurable objectives to track progress ...

Digital: Nativity theme boosts room rental site

on the site. Measurement and evaluation The story generated more than 40 pieces of coverage including ...

Voluntary Sector: Disability group forces coalition into U-turn

with the campaign. Measurement and evaluation The campaign achieved more than 350 pieces of coverage across ...

Department of Health defends anti-obesity efforts

to emerge from softer measures, such as Change4Life. Other healthcare-focused PROs have been more ...

Citizen Brando appointed by Auto Trader

every element of the campaign, measuring awareness, appreciation, advocacy and action levels among ...

Rexel UK calls in Hotwire to promote energy efficiency technology

target building professionals and show them Rexel UK s energy efficiency measures in action and, as part ...

Andrew Marshall joins Cognito after Fishburn Hedges departure

-leading measurement and evaluation tools, such as Cognito Analytics. The agency s client roster includes SEB ...

John Woodcock: Tory pillars come tumbling down

By any measure, the fortnight since the Budget has been terrible for David Cameron and his

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