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How should Twitter spoof accounts be dealt with?

-time monitoring service, Metrica Radar, to find it and alert them. We are media measurement experts and our clients trust us to find them the relevant content and measure its potential impact." Richard Bagnall ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

thought difficult to measure. PR is often cast as the intangible quotient of the comms mix, while paid ... campaigns this silo approach to measurement is outdated. Any gauge of impact must reflect the achievements ... better future. Measure an integrated campaign in an integrated way. Ask your researchers to use ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

deep engagement. We can also explore the best way to measure impact to improve the mixes of activity ...

Christopher Clarke, Epoch PR: Look beyond London 2012

will remain. Using the London Games to showcase real and measurable improvement at a community and industry ...

John Mahony, ReputationInc: More than talking the talk

. Robust reputation measurement and accountability should be in place to create a clear picture ... measurement, foresight and campaigning. As this thinking develops, expect the reputation management ...

Edward Walsh, APCO: Juggling the DNA approach

consideration is the limitations of measuring reputation according to universal or standardised categories ... 's reputation, but also to statistically measure the relative impact these drivers have on shaping perceptions ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

to significant environmental and reputational risk. It is also important to regulators, who increasingly measure ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

measures but it does beg the question: in response to increased scrutiny, have we gone too far ...

Ben Curson, Hill & Knowlton: Noise vs business impact

influential stakeholder groups and measuring these against real business impact ensures organisations make ...

Chris Norton, Blue Rubicon: How to build trust online

the internet that has made winning and losing trust more complicated, delicate, faster and measurable than ever ...

 

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